The Hathaway Group is a local Marketing and Advertising Agency. Our services are targeted toward small and medium sized businesses in the Dayton area. We can help you develop a comprehensive plan to build your business, your customer base and reach your sales goals.
We understand that your budget is pre-determined and that no one likes to waste their hard-earned dollars. We make the puzzling process of marketing and advertising easy to understand, cost effective and simple!
Americans tend to have what some refer to as the goldfish syndrome. This refers to when you lose your train of thought very easily and have the attention span of a goldfish. That is why in Marketing it is stressed that you keep your message short and concise, but to also make it eye catching in order to hold their attention. Mobile apps have been adapting to the trend of a short term mindset as shown in the recent rise in the mobile app known as Vine. Vine is an app that enables its users to create a 6 second video clip. This video sharing program only allows video clips to have a maximum length of 6 seconds of which can then be shared or embedded on social networking sites such as Twitter and Facebook. This idea of recording only a momentary flash in time relates to a similar concept Snapchat started with real-time picture chatting that allows photos to be shared for a maximum of 10 seconds. This trend has caught on among many as early last month Vine hit the top of the free App Store charts. What will be next?
Social media networks such as Facebook and Twitter have proven to be more than just virtual communities to connect with friends and family. Now, they have started replacing traditional journalism as a news source. Over 50% of people learn about breaking news via social media now rather than other online news sources. The two major benefits of retrieving breaking news through social media networks as opposed to traditional news sources is its easy mobile accessibility and immediacy. For example, the breaking news story yesterday was in regards to the explosions during the Boston Marathon. Social Media sites like Twitter and Facebook allowed for stories, photographs, videos and updates to be disseminated quickly so that viewers could stay most up-to-date on the event. We will see this trend toward social media-based news continue to dominate due to its speed and accessibility to mass audiences.
The beginning of a new year is always the time when people re-evaluate where they are and where they want to be. Common resolutions include goals to lose 20 pounds, quit smoking, exercise regularly, pay off debts, and to travel. This concept should also be applied to running your business. As a business owner, you should evaluate how well you achieved your objectives for the year and how you can improve in order to set new goals (i.e. to achieve sales quotas each month, increased profits, increased customer satisfaction depicted in reviews etc). When you set new goals for 2013 make sure they are specific, measurable, and realistic so that you are working towards achievable goals and heading down a road to a successful future.
Through the last few months of year, Marketers recognize this as the media buying season. This is the time for businesses to plan their Advertising schedules for the coming year. It is now that companies should be planning and scheduling their media buying, whether it is radio, television or outdoor advertising on billboards. Use the necessary resources and expertise of marketing agencies to properly evaluate your campaign and determine how you should allocate your funds for 2013.
Although there are many other influential purchasing factors, visual cues such as color are the most persuasive and contribute to 93% of the influential buying factor. When developing your brand’s Marketing strategy it is imperative that you keep in mind what is visually pleasing to the eye. For example, the color orange represents aggressiveness and is usually associated with impulse shoppers, whereas black symbolizes luxury and pink resonates better with loyal and traditional buyers. Determine what colors are most often associated with your industry and the type of buying behavior you perceive your targeted audience to have. Then, you are on the path to laying down the right foundation for your branding strategy.
Your style of writing in emails reflects you as well as your brand. You want to be portrayed as professional by organizing all of your thoughts into complete sentences. If you have several points you want to make then number them or use bullets. Typically, you should address the email professionally and with the recipient’s proper salutation. However, if you share a more personal connection with the recipient then it would be acceptable to address it and speak in a more relaxed manner. Also, be sure to write in simple English and do not abbreviate words unless you know for sure that the recipient is familiar with them; do not make the assumption. Final rule before sending: Always edit and read aloud. The last thing you want is to notice that your early morning got the best of you after you already clicked send and you were mixing up “their” and “there” or “its” and “it’s” throughout the email. You do want people to believe you passed third grade English class and are a serious business professional.
Ignoring negative comments on your company’s Facebook page can be a fatal decision. It is an important part in properly managing your brand’s online reputation; ignoring it would be social media suicide. It is better to address such comments head-on in a timely and non-defensive manner versus trying to ignore them and act as if they’re not there and have zero relevance. But you know what? Some say criticism is a good thing. It is a form of communication and can often provide you necessary feedback and ways to improve your customer service. So don’t bury you head in your hands or complain about it to your boss at lunch, but rather address the situation upfront in a friendly and efficient manner showing that you care and appreciate all comments and critiques in hopes to improve his or her perception of your brand.
Are seniors (Age 65+) one of your brand’s targeted markets? No need to fear. You can still pursue your digital marketing strategy because they are increasingly getting involved in the digital era. Forrester just recently published a demographic overview of seniors that have already gone digital. The study found that 60% of U.S. Seniors are online, which equates to more than 20 million online seniors in the United States alone. But what are they using it for and do they understand it? Now, they may not be quite as tech savvy as teenagers in today’s society are with using Twitter, Skype, and downloading mobile apps, but 49% of online seniors have a registered Facebook account. They most commonly use it to share photos and connect with friends and family online. Also, the study showed that 59% have made an online purchase within the last 3 months. Therefore, don’t be weary to pursue a digital marketing approach to reach your older audiences because more and more increasingly join the digital generation.
There are essential characteristics one must encompass in being a successful entrepreneur. Vision is one of the crucial foundational blocks to being an entrepreneur because you have to start with an idea you want to organize and carry out. There will be countless road blocks that you encounter through the process which is why it takes great drive and persistence. It is very much so a learning process and about how you can overcome the barriers you come upon. And ultimately, you must endure great passion for what you do. Your passion is the roots to your brand and what will keep your business growing. You must wake up in the morning and fall asleep at night loving what you do.
A real hard hitting question that we typically don’t put enough thought into is “what do you want to be known for?” It sounds simple, but perception is everything. You want to clarify to the world that you are being perceived for everything that you want to be recognized for. Are you perceived as a good leader? Well, why are you a good leader and what have you accomplished as one? For example: I want to be known for being… the visionary who is able to implement strategies and achieve the desired results; the individual that always believes “where there is a will, there is a way;” a leader who breeds creativity and innovation. Do your words and everyday actions exemplify how you want to be perceived? It is pivotal to clearly establish what you want to be known for whether it is professionally, on a personal level or for your brand. And at the same time, anything that is perceived about your personally will also reflect on your brand or business because of your association with it. Continuously reflect and ask yourself, “What do you really want to be known for?”