The Hathaway Group

Knowledge, Relationships, Results.

The Hathaway Group is a local Marketing and Advertising Agency. Our services are targeted toward small and medium sized businesses in the Dayton area. We can help you develop a comprehensive plan to build your business, your customer base and reach your sales goals.

We understand that your budget is pre-determined and that no one likes to waste their hard-earned dollars. We make the puzzling process of marketing and advertising easy to understand, cost effective and simple!

Business Postings to Facebook/Social Media (Part II)

Fri Apr 27th 12:23 PM

Business owners should consider these items in conjunction with Facebook and other Social Media: 4. Consider who has access to your page. The owner, manager or other executive should be the administrator on the Facebook page in conjunction with others. This allows you to manage the info disseminated. 5. Encouraging your customers and employees to join your page is very important. Don't underestimate the power of sending out those requests and asking your employees to do the same. 6. Engage. If you ask a question and you get an answer... acknowledge it. Paying attention goes a long way!

Business Postings to Facebook/Social Media (Part I)

Thu Apr 26th 10:03 AM

Businesses Postings on Facebook: As a business owner formulates a post for Facebook they should consider a few items: 1. How will this post be used by my customer? Don't give away proprietary information for free. 2. Will the item I'm posting drive sales or push relevant information to my fans, thus creating value? 3. Is my post correct in spelling & grammar? Please read & edit your post as you read an email.

Field of Dreams is a movie...not a Social Media Strategy.

Tue Apr 17th 12:38 PM

If you think that just because you built it, they will come... you're mistaken. What are you doing to entice people to the Social Media outlets you have? You MUST invite customers to your page and ask your current followers to share your page. Chances are good that there are a great deal of "facebook-ers" (800 million of them) that like you already. This is just another way to thank them for their business, ask for the sale or provide additional information.

LinkedIn is all about talent: How Deep is your People Pool?

Mon Jan 31st 2:24 PM

Preliminary data reveals that 22.2% of those who are regular or occasional visitors to employment websites such as Monster.com or Careerbuilder.com have visited LinkedIn within the past month. The preliminary report, based on 25,000 surveys nationwide, offers an early glimpse of the website's reach and demographic makeup, as well as duplication with other media. According to the data, LinkedIn now reaches 11.3% of all U.S. adults 18 years and older in a typical month, or slightly more than 14 million visitors. LinkedIn is one of several social media websites now measured by various research tools. The site has a distinct demographic makeup. Among the website's unique monthly visitors, 60% are male, with 55.2% earning more than $75,000 in annual household income and 40.3% who earn $100,000 or more. Furthermore, when compared to other social media websites, the site can boast the largest percentage of its visitors who are proprietors and managers - 38.1%, and the largest percentage of visitors who are business owners, partners or corporate officers - 13.2%. The study also reveals that LinkedIn visitors are very educated. Among those who visit LinkedIn, 43.1% have a college degree, a figure that is 83% higher when compared to the general population. Furthermore, LinkedIn visitors are more than twice as likely to have an advanced college degree. So the question to ask yourself is: Are you using Social Media to the benefit of your employment pool or are you using only traditional methods to fill open seats. Social Media isn't just for "advertising" your product. Social Media is way to connect with your customers, build relationships and solicit the best talent. Contact us for more ideas on building your "people pool".

Relevance...the key to advertising

Wed Jan 6th 11:26 AM

We can talk all day and night about who our target market is and how to reach them. Have we really stopped to think about whether we are relevant to them? No matter what you sell or what you are trying to achieve with your marketing dollars, they are all wasted if you are not meeting your target customer with a relevant message. Are you giving your customers something to entice them individually...or are you treating them all alike? No two customers are alike, and therefore no two marketing offers should be alike. Take a moment to think about your customers and group them into similar "segments". Would one group like what the other one likes? Probably not. So don't try to lure a cheeseburger lover with a deal on fish...offer him a BOGO on ground chuck.

The Awareness Scale....

Mon Dec 7th 3:41 PM

The Awareness Scale is a new term in the world of marketing. It refers to the way the way that Social Media, Public Relations and Advertising work together for the benefit of driving business. Have you considered how your website, social media (facebook, linkedin, etc), electronic media (TV, Radio, etc) are all working together? Or are they? There are great ways to get the most out of everything you do! No media stands alone...no one watches one channel, drives on only one street, or eats only one kind of potato chips! Don't let your business get caught viewing all your marketing pieces separately. The biggest bank for you buck is to use them as a collective hand driving new & repeat business. Drive traffic back and forth between them...your customers are doing research on you. Are they learning the same thing everywhere they look...or are you sending mixed messages?

Cold calling or Referrals...what's your preference???

Fri Sep 11th 7:24 AM

Referrals are everyone's favorite sale. It feels great to get a call from someone new who says.... "my neighbor/sister/aunt/friend said you were the greatest (insert specialty here). Could we meet?". Ahhhh...we all know the possibility to close the sale has increased! Recently, I've seen some pretty creative referrals programs in the marketplace and I'm here to tell you it is essential in ANY business! Ask yourself these questions - 1.Do you have a referral "bonus" program? 2. Are you using it consistently? 3.Are you going far enough for these leads? 4. Do you have a good partner company to help you with your referrals? I'm sure you have some pretty big fans out there. Are they marketing your business for you? This is the "cheapest" form of advertising out there! There is a referral idea for EVERY business... what's yours?