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Knowledge, Relationships, Results.
The Hathaway Group is a local Marketing and Advertising Agency. Our services are targeted toward small and medium sized businesses in the Dayton area. We can help you develop a comprehensive plan to build your business, your customer base and reach your sales goals.
We understand that your budget is pre-determined and that no one likes to waste their hard-earned dollars. We make the puzzling process of marketing and advertising easy to understand, cost effective and simple!
Relevance...the key to advertising
Wed Jan 6th 11:26 AM
We can talk all day and night about who our target market is and how to reach them. Have we really stopped to think about whether we are relevant to them? No matter what you sell or what you are trying to achieve with your marketing dollars, they are all wasted if you are not meeting your target customer with a relevant message. Are you giving your customers something to entice them individually...or are you treating them all alike? No two customers are alike, and therefore no two marketing offers should be alike. Take a moment to think about your customers and group them into similar "segments". Would one group like what the other one likes? Probably not. So don't try to lure a cheeseburger lover with a deal on fish...offer him a BOGO on ground chuck.
The Awareness Scale....
Mon Dec 7th 3:41 PM
The Awareness Scale is a new term in the world of marketing. It refers to the way the way that Social Media, Public Relations and Advertising work together for the benefit of driving business. Have you considered how your website, social media (facebook, linkedin, etc), electronic media (TV, Radio, etc) are all working together? Or are they? There are great ways to get the most out of everything you do! No media stands alone...no one watches one channel, drives on only one street, or eats only one kind of potato chips! Don't let your business get caught viewing all your marketing pieces separately. The biggest bank for you buck is to use them as a collective hand driving new & repeat business. Drive traffic back and forth between them...your customers are doing research on you. Are they learning the same thing everywhere they look...or are you sending mixed messages?
Cold calling or Referrals...what's your preference???
Fri Sep 11th 7:24 AM
Referrals are everyone's favorite sale. It feels great to get a call from someone new who says.... "my neighbor/sister/aunt/friend said you were the greatest (insert specialty here). Could we meet?". Ahhhh...we all know the possibility to close the sale has increased! Recently, I've seen some pretty creative referrals programs in the marketplace and I'm here to tell you it is essential in ANY business! Ask yourself these questions - 1.Do you have a referral "bonus" program? 2. Are you using it consistently? 3.Are you going far enough for these leads? 4. Do you have a good partner company to help you with your referrals? I'm sure you have some pretty big fans out there. Are they marketing your business for you? This is the "cheapest" form of advertising out there! There is a referral idea for EVERY business... what's yours?
Facebooking...is this really a verb?
Mon Aug 17th 8:52 AM
In this day and age, special attention must be paid to social networking sites. Even though you might be well established and have an incredible website...you should NOT overlook the social networking opportunities that are available. Now...I'm not telling you to re-connect with all your old high school buddies! I'm telling you that there is a "Brave New World" out there! You can use these sites to get information and referrals. Have I peaked your interest? We can help!
Getting our Blog on....
Mon Aug 10th 3:34 PM
As a local company (and a local marketing company to boot) we see the value in the "little things" you can do to market your company for free! This is your stop for all those little tidbits that can make you successful. We like to think of them as the THG Tidbits. Get it? Drop by every week or so and we'll offer a new idea, a new way to look at marketing or a local media outlet. We're looking forward to the opportunity to be YOUR resource...we hope you enjoy the information we post!